A Striking New Color Inspired by Natural Phenomena

On August 25th, the 2025 AITO M5 Ultra became available to order in a striking new 'Aurora Red' color. Inspired by the rare auroras seen in Altay, this new paint option offers a unique and fashionable choice for young families and urban professionals looking to express their individuality. Customers who place an order for the M5 Ultra can now receive purchase benefits worth up to ¥37,000 (approximately $5,100 USD), which includes the Aurora Red exterior at no extra cost during a limited-time promotion—a value of ¥6,000 (approx. $830 USD).

AITO's New M5 Ultra Debuts 'Aurora Red' Color Option

Red, with its powerful visual impact, conveys emotions like passion and vitality, making it a natural focal point in automotive design. The Aurora Red on the new AITO M5 Ultra captures this allure with sophistication. Drawing inspiration from the rare auroral displays in Altay, the metallic sheen mimics red auroras sweeping across snowy landscapes, transforming a natural wonder into an accessible design aesthetic.

Premium Paint Process Enhances Visual Appeal

The Aurora Red paint for the AITO M5 Ultra is applied using a luxury-grade 3C2B spray process. This meticulous application involves 95 separate steps and takes 10.2 hours to complete, ensuring stable paint performance, superior protection, and consistent production quality. The finish presents a unique luster and texture under various lighting conditions, blending seamlessly with the vehicle's overall design to enhance its appeal. This allows drivers to subtly express their "dare to shine" attitude through their vehicle's appearance.

The large alloy wheels are complemented by red brake calipers, accentuating the sporty feel and aligning with young consumers' desire for performance and excitement. The full-width rear light bar, when illuminated, offers high visibility and works in harmony with the Aurora Red to create a stronger fashion statement, appealing to buyers seeking self-expression.

Building on a Strong Foundation

Cumulative deliveries of the AITO M5 have surpassed 130,000 units since its launch. Dubbed the "strongest version ever," the new M5 Ultra not only continues the model's styling advantage but also achieves comprehensive upgrades in core performance areas. It demonstrates exceptional capabilities that exceed expectations in its class, from driving dynamics to safety features, further solidifying its competitive position.

In terms of driving dynamics, the AITO M5 Ultra features a premium all-aluminum chassis, a four-ball-joint double-wishbone front suspension, and a multi-link rear independent suspension, delivering exceptional handling. The lightweight chassis design effectively reduces overall weight, improving acceleration and fuel efficiency. Meanwhile, the sophisticated suspension system adeptly filters out road imperfections, providing a smooth and comfortable ride for all occupants.

Industry-Leading Safety Features

Safety remains a core strength of the AITO M5 Ultra. The body utilizes a cage-style structure, with high-strength steel accounting for over 60% and hot-formed steel making up 19.5%. This is paired with six airbags and front-seat dual pre-tensioning force-limiting seatbelts, creating a solid foundation for passive safety and earning the vehicle the nickname "land tank." Additionally, its full-range Collision Avoidance System (CAS) 3.0 includes features like Emergency Steering Assist (ESA) and e-AES Automatic Emergency Steering, enabling the car to "brake and steer away" simultaneously. This allows for quick evasive maneuvers in critical moments, offering comprehensive protection.

The timing is perfect for the AITO M5 Ultra's Aurora Red introduction. As the SUV with the best value for advanced driving assistance in its ~$28,000 price segment, the M5 Ultra integrates five core upgrades: styling, intelligent driving, handling, safety, and cabin experience. The introduction of the Aurora Red paint provides users with a more distinctive, personalized option, better meeting the aesthetic demands of young families and urban professionals. It also allows the model to better align with current consumer expectations for vehicles that successfully balance attractive design with strong functionality.

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